About Us

Aseel Al Furat International Company is a Saudi national company operating in the electricity, energy and minerals sector for over 24 years, headquartered in Riyadh. Our mission is to be a trusted partner for achieving sustainability and efficiency. As a leading company in the electricity, energy and minerals sector, we offer our expertise in electrical transformation, automation and digitalization to enable smart industries, flexible infrastructure, smart buildings and interactive homes. As a company that relies primarily on its human cadres, we have a skilled team of distinguished colleagues and partners in more than one country (Kingdom of Saudi Arabia – United Arab Emirates – Sultanate of Oman – Syria – Egypt – Tanzania). Our company policy has aimed to establish showrooms and warehouses that serve consumers and meet their needs for global and national brands, making them easily accessible to consumers, such as (Schneider Electric – Legrand – ABB – BELDEN – 3M – GE – BAHRA – EGA – ITCC – FURSE).